Tag Archives: kickstarter

A Shift from “The Man” to “The Fan”

Browsing the Kickstarter blog, I came across this article showing their stats from 2011.

$19M pledged for music.


Everyone wants to talk about how the music industry is failing. Everyone wants to talk about how poor the quality of recorded music has become. As music fans, are we actually surprised by this? As the Big Three record labels try to stop the bleeding from decline in sales, they’ve had to cut investment in artists and their recordings.

As the “old way” of doing things continues to spiral downward, I am encouraged by the Kickstarter model. It’s on its way up. And it’s giving anyone with a creative project – not only music – the chance to carry out their vision. For the supporter, it provides a feeling of connectivity, a kind of partnership in the project. The fans are like investors in a business.

And the best part? At the end of the project, you can hold something unique in your hands and know that you were a part of bringing it to fruition.

I am happy that my band, double-breasted, was one of the 11,000 successful Kickstarter projects in 2011. I can’t wait to share the new CD, Suit Yourself, with our fans on February 11th.

At the request of a few. Enjoyed by many.

For the past few weeks, double-breasted has filmed cover songs and posted them to YouTube. This was part of our pledge to a few of our Kickstarter backers. The deal: If you donated at a certain level, you could give us a song you’d like to hear us cover. We’ll play it for you and post it to YouTube along with a dedication.

A special thank you to those who donated to Kickstarter last year. Without you, our new record “Suit Yourself” would not have been possible. Remember, the CD release party will be on February 11th!

Here are three, now available for your viewing pleasure. Enjoy!

Amelia’s request: “Landslide” by Fleetwood Mac



Roxanne and Bob’s request: “Clocks” by Coldplay



Baratier’s request: “Napolean” by Ani Difranco